God made procrastination so we could sit around, admire nature, bask in the sun and never be deficient in Vitamin D. You would so like to do that. But having come eons past the hunter gatherer stage, you have to earn your living; simply being born does not count. It is difficult. Some overcome this primeval urge to bask; and harden into modern day achievement. Others end up doing jobs.

Your profound insight comes from staring long enough at the most unremarkable of places, you desk. Littered everywhere are hieroglyphs of your employer and its ultra noble mission. They also make some serious profits. But that is more of a byproduct of their lofty ethics and dizzying ‘goals’. You may not remember what grade your kid studies in. But if someone slaps you out of sleep in the middle of the night, you can recite your company theme and pledge without blinking.

You are not a memory gymnast nor are you an exceptionally committed slave. It is just that the branding is hard to miss. It is everywhere, like the skulls on Skull Island. Troopers have their fatigues. You have caps, pens, mugs and even underwear identifying your enslaver. It creeps up on you till you are a part of it. And you play along; it is not like you have some great plans of your own anyway.

You do not resist when this branding is taken one step further. You are the first one to start wearing a badge of the new corporate logo over your breast pocket, close to the heart. Years of subliminal messaging has to be overwritten here. So you act like a good sport and give up thoughts of vain rebellion. At least, they are not printing bar codes or inserting chips in you, yet.

But you do make a note to yourself:

You had better start working for a cause of your own; else people will make you work for theirs.